Of Mice And Men :: essays research papers

In the novel Of Mice and Men, John Steinbeck draws out the topics of Lonliness and friendship, and qualities and shortcomings through the activities, and citations of the characters. Incongruity and portending play an enormous move on how the story closes. Lennie and his propensity for slaughtering things not deliberately, yet he is his very own survivor quality. George attempting to imagine that his affections for Lennie amount to nothing. The whole novel is tedious in subjects and communicated sees. Forlornness and Companionship are one of the numerous subjects that are passed on in the novel Of Mice and Men, By John Steinbeck. A large number of the characters confess to experiencing forlornness inside the writings. George establishes the pace for these admissions from the get-go in the novel when he helps Lennie that the life to remember living on a farm is among the loneliest of lives. Anyway Lennie, who is intellectually incapacitated holds that living on a ranch high. "Tending the rabbits" is the thing that Lennie calls it. Regularly when Lennie is seaking support he askes George to reveal to him how it will be. Men like George who relocate from ranch to cultivate once in a while have anybody to look to for friendship and assurance. George clearly cares very much for lennie, however is too difficult to even consider admitting to it. The sentiment of being transported all around disregards George feeling and deserted. Qualities and Weaknesses play an enormous move inside the story. Steinbeck investigates various kinds of solidarity and shortcoming all through the novel. As the novel starts, Steinbeck shows how Lennie has physical quality outside his ability to control, as when he can't resist slaughtering the mouse. Incredible physical quality is important in George and Lennie's conditions. Curley, as an image of expert on the farm and a victor fighter, makes this understood quickly by utilizing his brutish quality and vicious temper to threaten the individuals who look down on him. Lennie intends no damage by any means. The motivation behind why George and Lennie needed to leave in the start of the novel was on the grounds that it was accepted that Lennie endeavored to assault a lady there. Assault was not the situation by any means, when Lennie communicated his adoration for the bit of delicate things, for example, a dress or a mouse, this terrified the lady causing a chain response, and causing Lennie alarm too. When Lennie inadvertently executes the mouse, it anticipates the eventual fate of Lennie and Curley's significant other.

How to Write an Essay College Level

How to Write an Essay College LevelHow to write an essay college level can seem like a difficult task for many people. In fact, a large number of people who are writing essays don't do a very good job of it. Not only is this unhealthy, but it also causes them to be poorly prepared to give speeches, take tests, or to present in class. So what can you do about this?First of all, I should say that there are many people who just don't understand the rules and structure of essays, and that they end up doing things the wrong way. However, if you don't understand how to write an essay college level, don't panic. You will have to take classes to learn how to do it properly. For the time being, though, you need to know how to structure an essay so that you can give it the best chance of being well-written.To begin with, don't try to organize your essay into sections because a section is just a bunch of words placed together that you will rarely see again. An essay should actually be written i n paragraphs instead of sections. Although sections are usually referred to by that term, the whole of an essay should be structured as one big paragraph. If you want your essay to look organized, you can put the first paragraph at the beginning of the essay, then each paragraph after the first one, and then finally the last paragraph.Before you actually start writing your essay, you should take a moment to think about what you're going to say before you start writing the actual words on your paper. This way, you'll be able to organize the information and make sure that it flows nicely. If you can organize the way you talk and the way you write, you'll be in a much better position to get the idea across to the reader.Speaking of writing, you should always be mindful of the format of your essay. Even if you plan to take a course where you're assigned to write an essay college level, you should still make sure that you understand how to format your essay. For example, if you're writin g an essay to present in a class or a speech, you should be sure that you can properly format your speech before you do it. Just think about how other people will see your speech. If you can format your speech correctly before you do it, then you'll have a much better chance of getting it right.How to write an essay college level doesn't just involve learning how to organize the information that you give in your essay. Besides making sure that your points are correctly presented, you should also keep your thoughts organized. Take a moment to write down your points at the top of the page or somewhere else on the page, and then follow it up with a note about the conclusion.When you come to the most important parts of your essay, you should place a quote from a person who has influenced you in some way and maybe include a list of the facts that you present in the essay. You should also find a way to conclude your essay in a way that encourages the reader to go back and read it a second time. You can do this by tying it in with some of the themes of your essay. Or, you can do it by showing how your conclusion is directly related to the facts you tell in your essay.All in all, when you're writing an essay of any kind, you should take the time to organize the way you go about presenting your ideas. Doing this will help you avoid making a huge mess in the middle of the page, and it will also help you make sure that the entire thing looks as though it was organized for a long time.

Racism and Sexism in the Bluest Eye Essay -- American Literature Toni

Toni Morrison, the creator of The Bluest Eye, revolves her novel around two things: magnificence and riches in their connection to race and a merciless assault of a little youngster by her dad. Morrison investigates and uncovered these subjects according to the hidden components of dark society: prejudice and sexism. Each character has an issue to manage and it includes prejudice as well as sexism. Regardless of whether the characters are the person in question or the assailant, they can fail to address their concern or condition, particularly while concerning sex and race. Morrison's characters are plainly helpless before assumptions kept up by society. Due to these assumptions, the bigotry found in The Bluest Eye isn't whites against blacks. Morrison expounds on the prejudice of lighter hued blacks against darker shaded blacks and rich blacks against poor blacks. Alongside bigotry inside the dark network, sexism is exemplified both against ladies and against men. As Morrison resear ches the prejudice and sexism of the network of Lorain, Ohio, she gives the peruser progressively point of view with respect to why certain characters do or express certain things. Morrison furnishes the peruser with a fair looking dark character whose supremacist mentalities influence the less fortunate, darker blacks in the network, particularly the principle characters, Claudia MacTeer and Pecola Breedlove. Maureen Peal originates from a rich dark family and triggers adoration alongside envy in each kid at school, including Claudia. In spite of the fact that Maureen is fair looking, she typifies everything that is considered white, in any event by all accounts: Patent cowhide shoes with buckles...fluffy sweaters the shade of lemon drops tucked into skirts with creases... brilliantly shaded knee socks with white fringes, an earthy colored ... ...m or desert him. It ought to be comprehended that Morrison's epic is loaded up with numerous characters and numerous instances of prejudice and sexism and the establishments for such convictions operating at a profit network. Each character is the person in question or an attacker of bigotry of sexism in the entirety of its structures. Morrison prevails with regards to revealing insight into the bigotry and sexism the dark network needed to suffer on prejudice and sexism outside of the network. She shows that bigotry and sexism influence everybody's assumptions with respect to race and sexual orientation and how amazing and predominant the ideas are. Inside the network, prejudice influences how individuals' perspectives on magnificence and skin can be slanted by other's supremacist considerations; sexism shapes everybody in the network's responses to various types of assault. Works Cited Morrison, Toni. The Bluest Eye. A short time later by Toni Morrison. New York: Penguin, 2004.

Sikhism Report Essay - 848 Words

Sikhism Report The Sikh religion is the youngest of all world religions. It began about 500 years ago in the Punjab region of India. Most of its followers still live in this fertile region, which is located in the foothills of the Himalayas Mountains in the northwest India. In all, there are about twelve million Sikhs in the world today. Gods In Sikhism there is only one god (Waheguru) and this god is beyond the understanding of humans. God is ether male or female. God is the creator who created the world for people to use and enjoy. God created people to know the differences and to be able to chooses between right and wrong. God is in everyone’s soul but can only be seen by people that are blessed. Sikhs believe that there is only one†¦show more content†¦Sacred Writings The Sacred writing’s the Sikh people use is known as the Guru Granth Sahib (also known as the Adi Granth) is truly unique among the world’s great scriptures. It is said that there is a supreme Spiritual Authority and the Head of Sikh religion, rather than any living being. It is the only sacred writing of its kind. It not only holds work of it’s own religious founders however also contains writings of people from other beliefs. The Guru Granth Sahib is not worshipped as an idol, but rather respect is placed on the book for the sacred writings that appear within it. It shows moral and ethical rules for development of the soul, Spiritual Salvation, and unity with God. Religious Practices The ideal Sikh religious practice should relax a man’s spiritual consciousness to an ethereal state of mind, where his mind opens to the magnificent of the infinite Universe and all he sees is lords amazing grace all around him. Sikhs celebrate festivals, which recall the lives of the Gurus. They celebrate Baisakhl and the Birthday of the Guru Nanak. Celebrations can include reading of the Granth, singing, meditation, wearing new clothing, and the telling of stories of the Guru. Leaders The word â€Å"Guru† is a Sanskrit word, meaning teacher, honored person, religious person or saint. Sikhism though has a very specific definition of the word Guru It means the descent of divine guidance to mankind provided through ten Enlightened Masters. This honor ofShow MoreRelated Sikh Religion Essay821 Words   |  4 Pages The movie that I chose to do this report on is titled, ‘Bend it Like Beckham.’ It is about a Sikh girl who is being raised in England. This girl is confronted with a lot of issues pertaining to her culture and religion and how these both clash with the culture of England. She wants to do things that her fellow colleagues are doing, but is not allowed due to her parent’s strict respect of their religion. 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Singapore has few social problems; the main ones are betting, obsession and gambling. On 1 January 2003 a statutory board under the Ministry of Communications and Information formed the Media Development Authority of Singapore (MDA)Read MoreThe Violence Of Muslim Americans1329 Words   |  6 Pagescategorization. Furthermore, the media has played an instrumental role in perpetuating these notions of Islamophobia. Scholar, Asif Mohiuddin, notes, â€Å"growing anti-Muslim propaganda in America has been largely nurtured through current events, media reports and political institutions bent on establishing a delusive nexus between Islam and violence† (Mohiuddin 146). Suheir Hammad critiques the media in her poem when she writes, â€Å"we did not vilify all white men when McVeigh bombed oklahoma. america did

Retail Management Assignment - Free Essay Example

Sample details Pages: 8 Words: 2307 Downloads: 5 Date added: 2017/06/26 Category Management Essay Type Research paper Did you like this example? Retail Management INTRODUCTION A golf club is used to hit a golf ball in a game of golf . Each club is composed of a shaft grip and a club head .Over an thousands of years ago , Golf was presented by Scottish pioneers in new Zealand . New Zealand is a regular play area with its emotional view and greenery This wonderful have been used by kiwis and also constructed golfs by them . The atmosphere in New Zealand makes it conceivable to playing game golf in any time of the year almost all the year . There are almost 400 golf courses in New Zealand . In the whole world golf attracted people to play this game . It becomes the gigantic fascination for individuals around all over the world . The people who are above 18 years of age like this game to paly elederly people more likely to play this game is near about 5 lakh . This game is good game and favourite game of many people . There is a very big history of the g olf course . New Zealanders can afford this game due to strong economy . Its a popular game between kiwis .They are fond of Playing this wonderful game . As a part of our presentation and task we got a great opportunity to learn about the golf business in New Zealand . We have done a research on the retail golf business of New Zealand . After doing a research on the golf course we had experienced different retail experiences . The owner adopt different strategies and methods to run their business in a right way and very efficiently . They use proprietorship models to run their business successfully. They use different variety of products for their customers . New Zealand has a big history with golf Scottish pioneers Introducing this game over a decades ago . it becomes state of the art facilities with beautiful scenes , green area . In New Zealand there is literally a new golf course to try around every corner . Its not wonder that go lf is the highest participation sport for New Zealanders , for both men and women .The People highly take part in the golf tournaments The golf business on the peak of its success In last few years Asian population in New Zealand is increasing day by day . As an entrepreneur wants to establish a golf business in New Zealand then One can use different retailing business strategies to run a golf business effectively an a right way . There are many retailing management approaches which Can be differentiate by using the Mckinseyà ¢Ã¢â€š ¬Ã¢â€ž ¢s 7 à ¢Ã¢â€š ¬Ã‹Å"Sà ¢Ã¢â€š ¬Ã¢â€ž ¢ Model for the ownership models : The seven Mckinsley model is identified as : Strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å"The plans to make strategies and giving advises to people to compete with Structure à ¢Ã¢â€š ¬Ã¢â‚¬Å" Making a good sturucture of Systems à ¢Ã¢â€š ¬Ã¢â‚¬Å" The daily activities and process that staff members Involved in to get job Shared Values à ¢Ã¢ ‚ ¬Ã¢â‚¬Å" It is related to business culture . Style à ¢Ã¢â€š ¬Ã¢â‚¬Å" The person which styles used for maintaining leadership Staff à ¢Ã¢â€š ¬Ã¢â‚¬Å" The employees and their general capabilities Skills à ¢Ã¢â€š ¬Ã¢â‚¬Å" the actual skills are needed to run a golf business There are some questions which can bring more ideas about the Mckingsley 7 s framework Whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s your strategy What is hierarchy How strong are the values As we all know that asian population is increasing day by day in New Zealand so establishing a golf business in New Zealand is effective and beneficial for a retailer and also for the golf lovers . Independents à ¢Ã¢â€š ¬Ã¢â‚¬Å" independent retailer is one who builds his business from the ground up . From the business planning the independent retail owner does it all . He may hire consultants , staff and others to assist in the business endeavour . A retailer is fully responsible of his busine ss is running in a right way or not. The retailer Is managing the independent store and has built the business from the ground up by assess all needs of the store which can include staff and merchandizing sales goods and services . Co-operatives This type of business is run collectively by its Staff members , who share the profits or benefits . And members are the owners Departmental stores à ¢Ã¢â€š ¬Ã¢â‚¬Å" It is a retail establishment with a building open to the public , offering a wide range of consumer products and goods . It typically allows shoppers to choose between multiple merchandise lines at variable price points , in different product categories known as departments . Department store usually sell a variety of products , including clothing , furniture , home appliances , toys , cosmetics , gardening , sporting goods , paint and hardware and additionally select other lines of product such as healthy fod , books , jew ellery , electronics stationary , photographic equipment , and in the departmental stores there are customer checkout near the front of the store or alternatively , sales counters within each department . Mail order à ¢Ã¢â€š ¬Ã¢â‚¬Å" It means if anyone order through mail then a retailer should fulfil there mail orders Its somewhat like a online marketing of a product. but not similar to the online shopping . One can order goods or products at just one click on the internet while sitting at home . In mail orders people spend money on the product to attract the customers with flashy advertisements and catalogues .they check the range, price of the product . After looking these things they order the products and pay for it online . If we want to place a golf business in New Zealand as an investor as we all know that golf is mostly played by the asian population in New Zealand which is increasing day by day we will choose the independent retailer ownership model The biggest advantage of establishing business as an independent retailer is that there are no restrictions on who , how or where an entrepreneur should set up his business . The freedom to do what one wants to do is the biggest advantage in this form of business . Independent is a business which is free from outside control . shared values à ¢Ã¢â€š ¬Ã¢â‚¬Å" The central premise behind creating a shared values is that the competitiveness of a golf store and the products are mutually depends on each other . Recognising and capitalising on these connections between societal . it includes business culture and ethics and give the mission statement means to clearly identify the mission of the golf course . skills à ¢Ã¢â€š ¬Ã¢â‚¬Å" The establishment of a golf business need skills like compete with the environment . And one should have the skills to run the golf business . An independent retailer is a person who is has a power to do anything in his field . The knowledge of staff is also important . style à ¢Ã¢â€š ¬Ã¢â‚¬Å" The leadership styles and quality is must in a person who is going to establishing a golf business Staff à ¢Ã¢â€š ¬Ã¢â‚¬Å" There can be two types of staff members one is general staff and the other is specialised staff . General staff is not trained by the experienced person they are not well trained . Specialised staff is hired by the golf manager in the retailing entrepreneurs . There are some hard elements in the golf business in this process one have to give the answers to the following questions that how the strategy can be implemented , how the store is structured . Strategy à ¢Ã¢â€š ¬Ã¢â‚¬Å" We will make new strategies and implement in our golf business . Its a good way to Building a competitive advantage over competitors . Structures à ¢Ã¢â€š ¬Ã¢â‚¬Å" Before establishing a golf business the most important factor is th at to see how the store is structured . The proper management of the store should be there and reporting System à ¢Ã¢â€š ¬Ã¢â‚¬Å" In the store daily activities should be handled by the manager . and if any problem occurs then he should try to resolve that problem as soon as possible .the tasks should be clearly identified to the store keepers . Evaluation of Strategic locations 1 Neighbourhood It is a geographically localised community with in a larger city , town , suburb or rural area . Establishing a golf business in local communities like neibourhood is a topographically confined group inside a big city , town ,suburb , or country zone .Neighbours are frequently social groups with significant golf association among parts . Specialists have not conceded to a definite definition . Neighbourhood spatially as a particular geo- graphic range and practically a a set of interpersonal organisations . Establishing a golf business in a location where shopping malls is not much profitable for the retail store . and Home shopping has also expired from the life of the golf lovers .Most of the people love to shop by visiting that particular store . Internet strategic method of locating a store is also changed the mentality of the people . If a golf store is established near the shopping malls one man can not play the game comfortably .people come to buy the household things . that area will be fully noisy than the neighbourhood area Impact of merchandising factors product range width, depth- Asian target market has more spending then the general market . The percentage ratio of business products would be made of high quality and top brands . 50 % of the asian people middle people ratio is 30 % and 20 % entry level . and the target asian market purchase products 60% and general domestic is 40 %They Get datas from department of statistics . Business plan half of our product should be of high quality . 25% of our product should be mid range and 25% of our product should be of entry level . Store layout à ¢Ã¢â€š ¬Ã¢â‚¬Å" Its clearly understood that layout means location, price positioning , regular purchase .All customers should leave the store with an intention to purchase something in near future . The window is the first thing which attract them they only see window supply is particularly speculator . Product display and point of sale- The primary motive of the retail store is to display products to sell them.They have great opportunity to guide that person into deed zone . The proper management of golf store is mainly important . The golf material should be set up properly . Here is a product and its displaying characteristics . the FPOS machine is also define the features of the product Reason to purchase à ¢Ã¢â€š ¬Ã¢â‚¬Å" There are two types of purchasing or we can say reason to purchase 1 C onsidered purchasing 2 impulse purchasing The investment should be done on purchasing baskets for shopping for the customers for that we need to increase doller spent and units purchase . Its very strong thing . The flow Of market and energy is needed to setting up a store . if we need to understand ourtarget audiencewe have to consider all these things . Point of sale and point of transaction Now a days technology and many other tools are used to get information quickly . For instance in a big retail store if one person demands a particular product then we can get information about the product at just one click all products , place and prices will be displayed by the computer . So gathering data information is very important . Establish a system that can track a data for us in the store .Loyality programmes has become a part of consumerism . The retailer Gather data on their customers because loyal customers are their best and regular customers . Promotions à ¢Ã¢â€š ¬Ã¢â‚¬Å" The golf retailer gives gift with purchase to the customers to feel them special or favourite customers . Also greet them with caps of their particular store or by doing this they are securing the loyality of the customers For instance they also give golf umbrella with their special logo on it . so that customer will keeps in mind about the products and services the store offers . Golf club day pass à ¢Ã¢â€š ¬Ã¢â‚¬Å"It means to say the customers that give your name address and phone number . We need to register you on the day pass . Members only tournament They organise some tournaments only for members of the golf clubs and it is necessary to participate Hole in one competition The retailer demand the BMW card of the customer to get them insured if they lost it then company will pay them . VIP exclusive nights à ¢Ã¢â€š ¬Ã¢â‚¬Å" The golf clubs also organise exclusive programmes The retail er spend 10% of their budget on advertising , reduce 5% on christamas , People never buy this kind of stuff . They can enhance staff wages and availability of stock in the golf course we need to figure out how much favourable and how much are more favourable to that particular product . The customers want to be treated as a special person a customer so the retailer shoud greet them with nice and glossy invitation cards . Here is a advertisement of the discounts or special offer in the retail store CONCLUSION à ¢Ã¢â€š ¬Ã¢â‚¬Å" After doing all the research on the golf store I came to the conclusion that independent retailer is a best recommended golf business in the locality . The advantages are no confinements on who , how or where a business person ought to set up his/her business The option to do what one needs to do is the greatest preference in this type of business . It can be amazingly satisfying. The disadvantages is because o f the simplicity and adaptability of beginning , there can be a tone of rivalry in a specific zone for a certain kind of client in a golf store . Each golf business choice rests on the owner . There is no marking , no preset rules and a lot of danger in this plan of action is invoved . Establishing a golf business in the neighbourhood is easier for the customer to buy a product near the store at home . these stores should be nearly lacated in busy area . REFRENCES 1Wikipedia,. (2014).McKinsey 7S Framework. Retrieved 13 November 2014, from https://en.wikipedia.org/wiki/McKinsey_7S_Framework 2 Smallbusiness.wa.gov.au,. (2014).Marketing Promotion Strategy. Retrieved 13 November 2014, from https://www.smallbusiness.wa.gov.au/marketing-promotion-strategy/ 3 Learnmarketing.net,. (2014).Product Mix and Objectives: Product Lines, Product Width and Product Stretching. Retrieved 13 November 2014, from https://www.learnmarketing.net/productobjectives.htm 4 Tripadvisor.com,. (2014).Golf course in the neighbourhood Picture of Zevenhuizen-Moerkapelle, South Holland Province TripAdvisor. Retrieved 13 November 2014, from 5 https://www.tripadvisor.com/LocationPhotoDirectLink-g1778109-i102959786-Zevenhuizen_Moerkapelle_South_Holland_Province.html IANZ-DBRM701 Strategic Retailing Enterprise and Management Research Outcome 1 by Renu Page 1 Don’t waste time! Our writers will create an original "Retail Management Assignment" essay for you Create order

I Am At The Final Phase Of Wrapping Up My Thesis - 1424 Words

Hi Georgie! I would like to share some news and my grand plan I wish to execute in Kindred! :) I am at the final phase of wrapping up my thesis. I have a full complete draft now, which will need some iterations. But I am happy that the largest step before my defense is taken. We have got a place to rent in Toronto very close to the office. My wife got her transfer from Ottawa, too. So, we are in our moving phase toward the great city of Toronto! I am extremely excited to be greatly empowered to work toward AGI. What will I do in Kindred? Of course, that will be shaped by the need of the company. But I would like to take the opportunity to share with you how I see my future contributions to Kindred. AI needs RL ideas (i.e., ideas regarding actions, long-term predictions, and decision-making), perhaps much more than it needed deep learning ideas (i.e., ideas regarding recognition but disregarding agent s behavior and its long-term consequences). There is a serious shortage of RL experts. We should take advantage of that by utilizing as much RL expertise as possible from our in-house experts and outside advisors. The utilization of RL expertise may come in two varieties, and I would like to help Kindred on both fronts. First, we need to harness the known techniques and successes of RL and deploy them in our projects. That will definitely put us on par with the current AI application leaders, but in some cases, we may even be able to surpass them by scaling theShow MoreRelatedPropaganda by Edward L Bernays34079 Words   |  137 PagesPROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. ORGANIZING CHAOS .................................................. THE NEW PROPAGANDA ............................................ THE NEW PROPAGANDISTS .... 9 19 32 47 62 THE PSYCHOLOGY OF PUBLIC RELATIONS BUSINESS AND THE PUBLIC .... PROPAGANDA AND POLITICAL LEADERSHIP 92 WOMENS ACTIVITIES AND PROPAGANDA . . . 115 121 135 141 150 PROPAGANDA FOR EDUCATION PROPAGANDA IN SOCIAL SERVICERead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesaccounting community may be less able to fulfil these roles in the coming years. In part this reflects a more general decline in the academic world as falling relative salaries and status have reduced the intake of talented academic entrepreneurs. But I also think it reflects the cumulative impact of regulatory and careerist pressures in the academic world itself. With government agencies pressing for ever more standardized and conventional research and with increasingly instrumental careerist vi Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesLibrary of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. Judge. — 15th ed. p. cm. Includes indexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual

Point of Care Devices for Troponine and Creatinine †Free Sample

Question: Discuss about thePoint of Care Devices for Troponine and Creatinine. Answer: Recommendation for Best Assay Device for Measurement of Troponin The measurement of the cardiac-specific troponins, troponin T (cTnT) and troponin I (cTnI), concentrations in our blood is a fundamental element of the assessment of patients who aresuspected to be having coronary ailments. Point-of-care test devices for assessment of cardiac troponin has the possibility of reducing turnaround time for assay results when comparison is done with core laboratory test methods[i]. Accelerated protocols have paved the way for success of these point-of-care devices in their field. Among the five assay devices for troponin measurement, that is i-Stat Troponin I/Abbott, Triage troponin I/Alere, RAMP troponin I/Response Biomedical Corp, Cardiac Reader Troponin T/Roche and AQT90 Flex troponin I/Radiometer, the recommended device is i-Stat Tropnin I/Abbott due to the number of advantages it has over the other devices. The most desirable feature of this device is that the sample amount 16L required for this device to work is least when compared to other devices. The ability of this device to measure troponin at low concentrations leads to better therapeutic intervention. The technique used by this device is ELISA which is an accurate and highly sensitive test method. The specificity for ELISA is also more in comparison to other techniques[ii]. Heparin, the normal anti-coagulant of blood can be used for preparation of the sample, that makes the process of sample preparation easier[iii]. In order to be implemented properly, any point-of-care device, assessing cardiac troponine, must reduce the turnaround time in a significant manner while not hampering the analytical performance, and on the whole the diagnostic performance. The i-Stat Troponin I/Abbott has the analytical turnaround timeof 10 minutes which is less when compared to the other devices. Recommendation for Best Assay Device for Measurement of Creatinine Chronic kidney disease (CKD) is a global health issue as the number of patients suffering from this ailment has doubled in the recent years. Creatinine is the important biochemical marker for assessing functioning of the kidney and this marker is being used across the globe for estimating the glomerular filtration rate (eGFR)[iv]. The assessment of creatinine level in blood has being getting attention in the recent times for aligning the lates methods, like, point-of-care devices, with other techniques[v]. Among the five point-of-care devices for creatinine measurement, that is Reflectron Plus, Piccolo xpress, DRI-CHEM 4000, Pentra C200 and i-STAT, Piccolo xpress is the recommended device that can be used. The preferred type of sample for device is whole blood and Piccolo xpress uses whole blood as the sample type. In addition, this device can also measure creatinine in plasma. Plasma can give results that are more reliable in comparison to whole blood due to the fact that the sample is cleaner[vi]. However, the sample centrifugation requires additional 10 minutes and therefore is not a desirable process for point-of-care devices. The Piccolo xpress has the advantage that the sample is spun to separate out the plasma and as a result measurement of creatinine is carried out on plasma from the sample of whole blood. The centrifugation process of Piccolo xpress gives effectiveness to the device. In spite of the fact that 12 minutes is the time for analysis, the device is recommended as the time includes that required for centrifugation. Reference [i] Bingisser R, Cairns C, Christ M, Hausfater P, Lindahl B, Mair J, Panteghini M, Price C, Venge P. Cardiac troponin: a critical review of the case for point-of-care testing in the ED. The American journal of emergency medicine. 2012 Oct 31;30(8):1639-49. [ii] Gan SD, Patel KR. Enzyme immunoassay and enzyme-linked immunosorbent assay. Journal of Investigative Dermatology. 2013 Sep 30;133(9):1-3. [iii] Linkins LA, Dans AL, Moores LK, Bona R, Davidson BL, Schulman S, Crowther M. Treatment and prevention of heparin-induced thrombocytopenia: antithrombotic therapy and prevention of thrombosis: American College of Chest Physicians evidence-based clinical practice guidelines. CHEST Journal. 2012 Feb 1;141(2_suppl):e495S-530S. [iv] Jha V, Garcia-Garcia G, Iseki K, Li Z, Naicker S, Plattner B, Saran R, Wang AY, Yang CW. Chronic kidney disease: global dimension and perspectives. The Lancet. 2013 Jul 26;382(9888):260-72. [v] Shephard MD. Point-of-care testing and creatinine measurement. [vi] Suganda S, Tang L, Carr J, Sun Y, Pounds S, Hayden R. Comparative evaluation of whole blood versus plasma for quantitative detection of cytomegalovirus using an automated system. Diagnostic microbiology and infectious disease. 2016 May 31;85(1):23-5.

Friday Night Lights Essays - Limerick, Angelas Ashes, Frank McCourt

Linguistic expression is commonly manipulated by various authors, seeing as it is comprehended that proper skill in such an area improves the effectiveness of argumentation and prose. There is only a limited amount of devices that exist though. Could it be presumed that all author's who rely on it then will end up having similar results if they employ the same ? No, it does not. Frank McCourt, in his memoir, Angela's Ashes, comes to terms with his miserably irish-catholic childhood. McCourt achieves this by recalling a series of particular events from his life that include a variety of both lighthearted and depressing accounts in a manner that takes advantage of literary elements. The author's purpose is to display his stream of conscious in order to demonstrate that his very character was shaped through the miserable events he often was forced to endure. H. G. Bissinger, in his spectative account of Permian High's football team, Friday Night Lights, reveals what he witnessed as he s pent a year in Odessa, Texas an economically and socially troubled town that relies on football to escape the woes of everyday life. Bissinger effectively illustrates the extent of the town's reliance on football by simply reporting on the events that took place and manipulating literary devices to reveal them. The author's purpose is to expose the determination and commitment of the football players who come together as a team. McCourt writes in a gullible cherubic tone while Bissinger writes in a quick paced informal tone, both have a similar wide ranged audience. Though both Angela's Ashes and Friday Night Lights tend to rely on the same literary elements to achieve a certain effect, the emotions provoked and stimulated were remarkably different. Rather than this being the result of each book being centered around different situations, the result is due to literary elements of the same nature being able to shift purpose depending on how they are employed. Angela's Ashes and Frida y Night Light' Both authors demonstrate a fluctuating syntactical pattern. The syntax alters much too often to attach one particular configuration to them. Through the constantly changing sentence structures, a distinct colloquialism is revealed. "Upsy daisy, little Paddy, upsy daisy, up in the air in the dark , so dark, oh, jasus, you miss the child on the way down and poor little Patrick lands on his head, gurgles a bit, whimpers, then goes quiet. (AA 13) Angela's Ashes supports an 'Irish' colloquialism. McCourt also tends to reveal more of the Irish culture by often inserting references to legends of 'Cuchulain', which he learned from his father, and common Irish songs sung by his mother or other characters in the memoir. In Friday night Lights, Bissinger, on the other hand, reveals a Texan dialect through his characters. "What do you think?" he said, motioning to the crowd, to the stadium, to the starry beauty of it all. "You ain't seen nothin' yet. Wait till Midland Lee."(FNL 85) Bissinger is not Texan, as his characters were, while McCourt shares the same background with his characters. This is made evident throughout each story because McCourt often makes his allusions or metaphors refer to his Irish culture and upbringing. Bissinger on the other hand only reflects small town Texan culture through the speech patterns of his characters or whenever he describes a setting. Otherwise it is not included in his writing style. Point of view is another aspect that both author's rely on, yet use differently. In Angela's Ashes, McCourt writes including himself as a character in the memoir. "I wish I had something to eat but there's nothing in the icebox but cabbage leaves floating in the melted ice. My father said never to eat anything floating in water for the rot that might be in it."(AA 20) Bissinger writes acting as a narrator who is not part of the story. "Welcome guys" were the words coach Gary Gaines used to begin the 1988 season, and fifty five boys dressed in identical grey shirts and grey shorts, sitting on identical benches, stared into his eyes."(FNL 23) Frank McCourt declares the details of a situation, yet allows the audience to interpret the situation as they wish. H.G. Bissinger also grants

Free Essays on Zora Neale Hurston

Summer Reading Assignment: Biography of Zora Neale Hurston The quotation on her tombstone, â€Å"A Genius of the South† is an understatement. (Dickenson) Zora Neale Hurston is more than a genius. She is an inspiration to all kind of people, but primarily African Americans. Her writings about everyday life help normal people get through all kinds of troubles. She was born on 7 January 1891 in Notasulga, Alabama, but soon after, she moved to Eatonville, Florida. Many people think that this was her place of birth, but it is not. Most of her ideas for her writings come from her struggles while living in Eatonville. (Dickenson) Hurston’s mother, Lucy Hurston, died in 1904, and she took a dislike to her stepmother. As a result, she left home and joined a traveling theatre company. This wasthe beginning of Hurston’s education and future writing career. (Dickenson) After leaving home, Hurston ended up at Morgan Academy where she finished high school. In 1920, she enrolled in Howard University. After about a year, Hurston’s first piece of work was published. In 1921, Howard University’s literary magazine published one of her stories. She received more recognition later when another story appeared in the New York Magazine Opportunity. Hurston won second place in the Opportunity contest and, after lots of encouragement, moved to New York. (Dickenson) One of Hurston’s earliest pieces of works was the play Mule Bone she â€Å"wrote with Langston Hughes.† (Dickenson) The two disagreed over ownership though and charged one another with plagiarism. (Byrd) In 1934, Hurston published â€Å"Jonah’s Gourd Vine†, her first novel, which was based on two people who were like her parents. In 1935, she published a book of collected tales entitled Mules and Men. In 1937, the most powerful novel Hurston has ever written,... Free Essays on Zora Neale Hurston Free Essays on Zora Neale Hurston Zora Neale Hurston was an African American writer. She grew up in an all black town of Eatonville, Florida. Zora was born January 7, 1903. When she was young her father, John Hurston, tried to crush her spirit. However, her mother urged all eight of her children to be ambitious. This encouragement made Zora continue her writing skills. Hurston’s writings reflect her immersion in â€Å"black folk† life. Racism played a relatively minor role in her fiction. Out of the many books she wrote, she was self possessed and self confident enough to deal with racism. Zora did not have to deal with the early abrasive contracts with racist whites that had deeply influenced almost all other â€Å"Afro-American† writers. Zora lost her mother at a young age and this caused her father to remarry quickly after her death. She despised her stepmother so much that she decided to leave her home. Zora later decided to drop out of school. For several years she wandered from house to house of family and friends. At the age of 16 she worked as a maid for a white singer. After about 18 months she moved to Baltimore. A while after she arrived, Zora was ready to renew her education. After she waited tables for a while she returned to night school. Hurston attended Morgan College in the high school department for two years. She also won a scholarship to Barnard College. She then continued school at Howard University in nearby Washington. She was influenced by Lorenzo D. Tuner of the Department of English. Alain Locke, a member of a campus literary group known as The Stylus, also encouraged her writing efforts. She was also the favorite pupil of the great Franz Boas. She wrote, â€Å"Drenched in Light† and it was soon published by Charles S. Johnson in December 1924. In New York, 1925, Zora won second prize in the opportunity competition for both short story and play. Zora graduated in 1928 and ready to write. After graduation, the next four years were spent ... Free Essays on Zora Neale Hurston Summer Reading Assignment: Biography of Zora Neale Hurston The quotation on her tombstone, â€Å"A Genius of the South† is an understatement. (Dickenson) Zora Neale Hurston is more than a genius. She is an inspiration to all kind of people, but primarily African Americans. Her writings about everyday life help normal people get through all kinds of troubles. She was born on 7 January 1891 in Notasulga, Alabama, but soon after, she moved to Eatonville, Florida. Many people think that this was her place of birth, but it is not. Most of her ideas for her writings come from her struggles while living in Eatonville. (Dickenson) Hurston’s mother, Lucy Hurston, died in 1904, and she took a dislike to her stepmother. As a result, she left home and joined a traveling theatre company. This wasthe beginning of Hurston’s education and future writing career. (Dickenson) After leaving home, Hurston ended up at Morgan Academy where she finished high school. In 1920, she enrolled in Howard University. After about a year, Hurston’s first piece of work was published. In 1921, Howard University’s literary magazine published one of her stories. She received more recognition later when another story appeared in the New York Magazine Opportunity. Hurston won second place in the Opportunity contest and, after lots of encouragement, moved to New York. (Dickenson) One of Hurston’s earliest pieces of works was the play Mule Bone she â€Å"wrote with Langston Hughes.† (Dickenson) The two disagreed over ownership though and charged one another with plagiarism. (Byrd) In 1934, Hurston published â€Å"Jonah’s Gourd Vine†, her first novel, which was based on two people who were like her parents. In 1935, she published a book of collected tales entitled Mules and Men. In 1937, the most powerful novel Hurston has ever written,... Free Essays on Zora Neale Hurston Zora Neale Hurston was born to John and Lucy Hurston. Her birthplace was Eatonville, FL. Zora came in the world on January 7, 1891, but she always claimed to have been born ten years later. As one of eight children, she felt disliked by her father. At the age of nine, Zora’s mother passed. She left home to live with one of her brother’s family, but soon also left there. (Their Eyes) Zora got her writing start at Howard Prep School in Washington, D.C. (Their Eyes 211) In 1920, Zora received her associate degree from Howard University. By 1921, Zora published her first short story, John Redding at the Sea. (Their Eyes 211) In 1924, she put out her first folk piece, Drenched in Light. A few years later, Hurston hooked up with fellow Renaissance writer, Langston Hughes. They collaborated on the magazine, Fire (1926), and in 1930 they co-wrote and produced Mule Bone, a play. (Their Eyes 212) Though many other great works would follow, Zora often failed at one thing. She was married several times and no children were born to these unions. When she was not writing or producing, she worked doing odd jobs. Once, she was a waitress in a black owned barbershop that only serviced whites. Then, she served as a librarian at Patrick Air Force Base. Another time, she was a substitute teacher at Lincoln Park Academy. Sadly, after all of her accomplishments and accolades, Zora died penniless and alone. She was buried in an unmarked grave. In the mid 1970’s, Alice Walker went â€Å"In Search of Zora Neale Hurston† and marked the folklorist grave. (Their Eyes 219) Plot Summary After being married off for Nanny’s peace and widowed twice, Janie returns to the town that Joe Starks built. Eatonville, FL was in no way a sanctuary for Janie, but it did house the center of her many beginnings. As Janie sat at the feet of her friend, Phoeby Watson, she begins to pour out her heart and soul. Janie was thrown into the car... Free Essays on Zora Neale Hurston The era in the 1920’s known as the Harlem Renaissance was a great change for African Americans. During the previous decade’s Great Migration millions of black Americans moved to the north, settling mostly in Harlem. The Renaissance coincided with the time Zora Neale Hurston, an African American writer, attended and graduated college and began writing. Hurston was an example of culture, diversity, and originality in the Harlem Renaissance. Zora Neale Hurston was born January 7, 1891 in Eatonville, Florida. Her parents, John and Lucy Ann Hurston, had three other children. Eatonville was one of the first all-black communities in the nation to be self-governed. Zora grew up surrounded by African Americans in all aspects of life. â€Å"Eatonville was a unique municipality, one where traditional black culture not only survived but flourished.† (Witcover 22) She was very inquisitive, adventurous, intelligent, sassy, and creative. She completed high school at Morgan Academy in Baltimore, where she first became interested in writing. She then went on to college at Howard University in 1919. She left Howard University and moved to New York in 1925, during the Harlem Renaissance. During her time in Harlem Hurston became a well-known and widely celebrated writer and personality. Her short stories, such as Spunk and Drenched in Light, told stories of life-like events. The African American characters were often based on real life and represented black American’s lives in America at the time of the Harlem Renaissance. â€Å"She not only developed a dynamic mature style; she had also demonstrated her ability to make sophisticated use of the folklore that had fascinated her all her life.† (Witcover 61) In 1936 Hurston wrote her most celebrated novel Their Eyes Were Watching God. The novel is an account of a girl’s search for herself and for self-expression. It is also a romantic love story, which is believed to have basis in Hurston’s lov...

Six sigma methodology Essay Example | Topics and Well Written Essays - 250 words

Six sigma methodology - Essay Example It is based on the principle that in order to attain process improvement, it is imperative to look at making the processes more efficient, rather than through inventions and application of new principles, thereby making them cost effective. A key construct of this principle is that this need not necessarily be achieved by automating processes; in fact, the involvement of manual work is necessary and adds value to the processes. By combining the two methodologies, a strategic advantage can be created by a company applying them. While Six Sigma can be used to identify the various processes that require improvement, a BPM platform such as TeamWorks can be used as an interface between various enterprise softwares and the system that is used to monitor and control the activities involved. Apart from cost reductions and improvements in process efficiency, there are certain added benefits such as improvement in competitive advantage, customer satisfaction, etc. Although inventions and modif ications continue to take place in various processes and activities, it is important to improve and make processes more efficient to sustain long term advantages, irrespective of the industry being considered (Breyfogle, 2004). References Breyfogle,, F. W. 2004.

Risk Management Essay Example | Topics and Well Written Essays - 1250 words - 2

Risk Management - Essay Example Thus facility might be owned by local authorities or councils while the event might have a number of service providers such as medical and transport companies. The event must be executed in conformance with agreements signed with them. Next there is the inevitable risk of increasing costs as the project or the event gets under way. It’s financially sacrosanct to control the event’s costs within the budgeted limits. For example in the case of the above sports event the government might sanction limits on spending by local authorities. If the event management company fails to identify the degree of risk associated with overspending then it’s bound to fail. Similarly insurance costs associated with the event must be controlled. This goal is of very critical significance for the successful implementation of the event. For instance the greater the element of risk associated with an event the greater will be the insurance premium to be paid by the company to the insurer (Bannerman, 2008). For example in times and places where there is tension taking tourists to a site would involve a greater degree of risk. Thus in order to insure the tour, including the life and property (e.g. the bus) the insurer would demand a higher premium. Thus reducing the risk related premium as far as possible is an objective of the firm. Fifthly reducing over concern with risk is one of the goals in event risk management process (Williams, 1993). For example non-profit organizations have a tendency to reduce the risk element associated with event management by removing the anxiety of stakeholders. A non-profit organization involved in social welfare projects might plan an event like introducing a novel agricultural or farming technique to local farmers. The anxiety about the degree of risk associated with the adoption of the new technique might in fact increase the level of risk. Sixthly the organization must take into consideration the social

The Great Gatsby Essay Example for Free

The Great Gatsby Essay If The Great Gatsby had taken place in Sri Lanka, the hype surrounding F. Scott Fitzgerald’s novel would have been non-existent. The enthralling love affairs between the characters that are the foundation of the story would have been absent from the plot because Sri Lankan culture is grounded on Buddhism. Buddhist guidelines emphasize the thought that attachment leads to suffering, a theme that appears habitually throughout the novel. Most characters in the novel face this attachment, but at such a degree that they are unable to detach themselves from the thing they desire. The collective inabilities of Wilson, Gatsby and Tom to let go of the people they love are key contributors to Gatsby’s murder. Wilson’s ineptitude to admit that Myrtle, his wife of 12 years, no longer loves him causes emotional suffering and plays a role in Gatsby’s murder. Wilson discovers that â€Å"Myrtle had some sort of life apart from him,† (111) that she shared with Tom. Wilson, in an attempt not to lose Myrtle forever, locks her in her room so that she can’t run away. His plan is to keep her closed off from the world for a few days and then â€Å"she is going whether she wants to or not† (111). Wilson plans on moving away with her so that the two can start a new life, with no one to get in between them. Although Wilson thinks that this will save his relationship, he is inept to acknowledge that he can’t do anything for them. Myrtle, trying to escape from Wilson, runs into the street and is hit by a car, Gatsby’s car. This causes Wilson to mistakenly believe that Gatsby is the one who killed Myrtle. Using an â€Å"eye for an eye† mentality Wilson wants the same consequences to be inflicted on Gatsby and seeks revenge by murdering him. Had Wilson been able to let go of Myrtle, he most likely wouldn’t have felt anger towards Gatsby. But his ineptitude to let go causes him to feel anger towards Gatsby because he has problems imagining a life without Myrtle. Wilson’s incapacity to acknowledge Myrtle’s lack of feelings for him is among components leading to Gatsby’s death. The inability of Gatsby and Daisy to let go of their past together ultimately contributes to Gatsby’s demise. The couple’s passionate history is rekindled because their houses are in close enough proximity to resume their connection. Even though Daisy has been married to Tom for the past five years, she maintains clandestine feelings for Gatsby. â€Å"Both of us loved each other all of that time,† (111) states Daisy in an emotional moment. This drawn out love holds true for Gatsby who faces difficulties letting go of Daisy. For example, right after Daisy marries Tom, Gatsby has problems accepting the realization that she is out of his reach forever. In desperation Gatsby crashes their wedding. Gatsby, a. k. a. Biloxi, ends up making an excuse to sleep at Daisy’s house for a few weeks after her marriage. Daisy is unaware that it is Gatsby, not Biloxi the box maker from Tennessee, who has been sleeping in her house all of that time. Even though Daisy is married to Tom, Gatsby has such an attachment to her that he hasn’t moved on. Gatsby’s inability to forget about Daisy leads him to persuade Nick to invite Daisy over for dinner. Gatsby plans on trying to reconnect an old fire within Daisy that used to burn for him. This attempt to reignite his love with Daisy ultimately results in his own death. Tom, Daisy’s husband, still loves her and like Wilson is distraught by the fact that another man is taking away his love. Tom wants a way to get rid of Gatsby so that Daisy will only have one man in her life. Tom sees his opportunity to rid Gatsby from Daisy’s’ â€Å"picture† by telling Wilson, who is seeking revenge for his wife’s murder, it was Gatsby’s car that killed Myrtle. In a way Gatsby contributed to his own death by not being able to put his past with Daisy behind him. This incapacity to move on is the spark that ignites people’s revenge towards him, and ultimately is the main cause of his death. Tom’s inability to admit that Daisy has become unfaithful, results in him seeking revenge on Gatsby. Tom is aware of the fact that Daisy and Gatsby have an on going clandestine affair, but still thinks that Daisy has loved him during that time. â€Å"Daisy loved me when she married me and she loves me now,† (117) yells Tom at Gatsby. This shows how Tom is incapable of admitting that Daisy has moved on from him. Even though Daisy is having an affair, Tom still thinks that the two of them share a passionate love for one another. Tom is so confident that Daisy still loves him that he states, â€Å"She’s not leaving me† (118). He falsely thinks that Daisy is as in love with him as he is with her. His inability to let go has made him think that Daisy also doesn’t want to loose him. Like all of the other characters in the book, Tom’s inability to let go of Daisy contributes to Gatsby’s murder. Tom still loves Daisy even though she has moved on from him, and will do anything to still be with her. Tom understands that the only way to be with Daisy is for Gatsby to disappear. Therefore, Tom tells Wilson that Gatsby’s car responsible for killing Myrtle, and as previously stated, allows for Wilson to get revenge on Gatsby. By refusing to admit that Daisy still doesn’t have feelings for him, Tom contributes to Gatsby death. Have you ever gone to the Metropolitan Museum of Art and seen one of those Pointillism paintings made up of small dots of paint? The murder of Gatsby is like a pointillist painting titled â€Å"Just Let Go†. Gatsby’s inability to let go of Daisy is the purple, Tom’s inability to let go of Daisy is the green, and Wilson’s inability to let go of Myrtle is the blue. The important thing is that all of these â€Å"colors† come together to form one image. Like the paintings up close, you only see the different colors and are unaware of the bigger picture being painted. When you look closely at The Great Gatsby you are also unaware how Wilson’s love for Myrtle could lead to Gatsby’s death. But when you step back it becomes apparent how each event leads to Gatsby’s unfortunate death. All of the little actions of Tom, Wilson and Gatsby are small dots in a bigger image. If these three men were able to let go of the people they loved at one time, Gatsby most likely wouldn’t have died. Like the Beatles sang, â€Å"Let if be, let it be, let it be, let it be. Speaking words of wisdom let it be. † If only the Beatles were founded 40 years earlier to pass their message onto the main characters in The Great Gatsby.

Essay --

Sex in Advertising Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful educational force not only in the United States. For example, the average American is exposed to over 1500 ads a day and will spend 1 1/2 years of his or her life watching TV commercials. Ads sell a great deal more than products. They sell values, images and concepts of success and worth, love, sexuality, popularity and normalcy. Although ads sometimes seem to be trivial, their cumulative effect may be serious. Moreover advertisements are, in my view, a product of cultural evolution. If we take the product as the individual, the customer (and sales) as the resource, advertisement is supposed to enhance the fitness of the product. In the course of time advertisements thus will "evolve" towards an optimal exploitation of the adapted mind. One if the the mes that are prone to exploitation are human mate-selection criteria. Basically, two advertisement strategies could be used to exploit men's and women's cognitive adaptations to mate-selection and the prototypic "triggering-signals" associated with this complex. The first strategy is sensory exploitation of the opposite sex. This means that advertisement would pair products for one sex with the stimulus of the other sex, thus exploiting the possible excitation the stimulus would evoke which then would be paired with the product. The second strategy could be called comparison with a normative self. In this case, the product for one sex is paired with same sex-stimuli that would be a perfect stimulus for the other sex, and the product is what makes the d... ...women are used in advertisement in order to exploit male perception. Indoctrination through identification is the main strategy. Thus, the use of sex in advertising is a two-edged sword. Although it is extremely powerful and effective when aimed at one gender, it often does so at the social expense of the other. Since humans live in a social world, consideration must be given to the feelings of the people in that world. If advertising uses the sex appeal, it must be carefully aimed and tastefully done. There is no sense in appealing to one sex by offending the other. Bibliography Morgan, Joan. When Chicken heads Come Home to Roost: My Life as a Hip-hop Feminist. New York: Simon and Schuster, 1999. 74. Cahn, S (1994) Coming on Strong. Cambridge MA: Harvard University Press. Pornography and Sexual Aggression edited by Neil M. Malamuth and Edward Donnerstein, 1984

Me Against the Media

I stroll into my Critical Media Studies classroom, drinking an icy bottle of Pepsi and wearing a Nike baseball cap. A few of my students glance up from their cell phones and iPods long enough to notice me. â€Å"Um, nice hat,† someone comments. â€Å"Thank you,† I say. â€Å"Today’s class is proudly sponsored by Nike, a strong advocate of education. When it comes to education, Nike says, ‘Just do it! ’. † I take a swig of my Pepsi. â€Å"Can you guess who else is sponsoring our class today? The few students who have actually done the reading chuckle because they know that today’s class is about the pervasiveness of consumerism in popular culture and in the schools. Over the years, I’ve resorted to lots of gimmicks like these in my quest to teach students about consumerism. I try to make my students more aware of how the media naturalize consumerism through advertisements, product placement, and especially through advertiser-frie ndly programming. You might be surprised to hear that I find this to be the single most difficult topic to teach.I teach about many controversial media issues — ownership, violence, race and gender representation — and students contemplate these topics enthusiastically. But when it comes to consumerism, it’s a brick wall. Five minutes into any such discussion, I brace myself for the inevitable chorus of, â€Å"Oh, come on. It’s just a bunch of ads. † Corporations and advertising executives should rejoice, as this reticence of young people to think critically about the role of consumerism is money in their pockets.Advertisers have always coveted the 18-34 year old group—the legions of the so-called â€Å"Age of Acquisition† who have few established brand loyalties and lots of pocket change. Today’s Generation Y youth, born roughly between 1977 and 1997, are especially desirable because they are the children of Baby Boomers, and therefore represent a population explosion. Run the term â€Å"Generation Y† through a search engine, and you’ll find dozens of sites with information about how companies can take advantage of this marketing gold mine.Multinational corporations are deeply invested in the collective consumer choices of my students. When my students fail to show concern, these corporations become all the more powerful. So why is it that Generation Y is so uncritical of consumerism? I offer you this report from the trenches, from my college classroom in Fort Collins, Colorado, with my insight into how students view consumerism and why lack concern. I also discuss how I have addressed these attitudes. My hope is that media activists of all stripes can draw upon my experience.To demonstrate to my students how media content itself naturalizes consumerism, I used to show my students a clip from the movie Father of the Bride. In this clip, the father is horrified that his daughter wants him to spend about $130,000 on her wedding. He would prefer to have a simple wedding reception at the local Steak Pit, but the whole family rejects this idea. Even the adolescent son understands this is â€Å"unacceptable†; he comments, â€Å"I don’t think you want the word ‘pit’ on a wedding invitation. When he complains that his first car cost less than the wedding cake, the wedding coordinators bursts into laughter and says, â€Å"Welcome to the ‘90s. † After the daughter agrees to downsize the wedding, her father discovers her, asleep, reading a magazine article with tips on how to throw a budget wedding. Suddenly ashamed of himself, he agrees to fund the extravagant wedding. Dad learns his lesson, so to speak. Consumerism-fueled expectations may be outrageous, but they are necessary, and failure to adhere to these expectations is silly, miserly, and downright unloving.I quit showing this clip. It didn’t work. Oh, they got the point, tha t media content often promotes the agenda of advertisers. Unfortunately, the clip would inevitably lead to a version of the following discussion. A female student raises her hand shyly and says, â€Å"I understand why this is bad, but I want a big wedding. † A dozen ponytailed heads nod in harmony. â€Å"I mean, not as big as the one in the movie,† someone responds, â€Å"but you know, the flowers, the cake, the dress, the ring, all that stuff. I’ve daydreamed about my wedding since I was a little girl. † Me too,† the first student says, and frowns. â€Å"Does that make me a bad person? † Therein lies the trouble. The dreams, the memories, the rites of passage of Generation Y — all of these are intertwined intricately with consumerism. By placing wedding consumption under scrutiny, this student feels like she is being attacked personally, because her sentimental dream of a wedding is linked so closely to products. To this Generation Y student, the suggestion there is something wrong with consumerism is akin to the suggestion that there is something wrong with her.While all of us in the post-war Western world have grown up with the association between happiness and consumption, this association is all the more powerful with Generation Y. They have grown up with unlimited advertising and limited models of social consciousness or activism. Let’s look at the experiences of my students, a fairly typical U. S. American sample of Generation Y. Their happiest childhood memories are thoroughly linked to consumption. They were born in the 1980s under the Reagan administration, when two important trends in children’s television occurred.Reagan, ever the media deregulator, relaxed requirements for educational programming at the same time as he relaxed restrictions on adverting to children. This helped bring forth a new marketing strategy—which Tom Engelhardt has called the â€Å"Shortcake Strategy† — in which children’s television shows were created for the exclusive purpose of marketing large collections of children’s toys. The prized childhood memories of Generation Y are filled with these shows and toys: Strawberry Shortcake, He-Man, the Care Bears.Discussing the politics of this kind of marketing with students is even harder than discussing wedding excess. A student once wrote in my teacher evaluation, â€Å"Great class, but please don’t go hating on Strawberry Shortcake. † And then there was high school. This is the first generation that came of age in the era of rampant advertising in the schools, as well as Channel One, the news program piped into schools complete with advertisements. As a Generation Xer who graduated from high school in 1988, I recall very few ads in school. A relatively short time later, the hallways, lunchrooms, and sports facilities f cash-strapped schools frequently are sponsored by corporations. When I ask stud ents if this happened in their schools, they supply never-ending examples: stadiums dotted by Nike swooshes, lunchrooms filled with Pizza Hut and Chic Fil-A, a back-to-school party sponsored by Outback Steakhouse, even book covers sponsored by corporations. Then, of course, there’s the prom. Eschewed by some of my Gen X counterparts, the prom is back and bigger than ever, teaching future brides and grooms important lessons about gowns, limos, and flowers.Oh, and ask a Generation Y member which mall he or she grew up in, and you may well get an answer. In addition, many young people don’t take consumerism seriously because they feel that as individuals, it does not affect them. As media activists like Jean Kilbourne have argued, this illusion that advertising affects â€Å"everybody else but me† is nothing new, but I think this is even more the case with Generation Y. I find that young people have a hard time understanding media effects in any way other than thei r own experience.Students claim violence in the media doesn’t matter because they grew up playing Doom and they didn’t turn out violent. Or they claim that unrealistic images of women in the media do matter because they know a lot of girls with eating disorders. Young people don’t seem to have a language for understanding that the media doesn’t just affect us on an individual level — the media impact society politically, economically, and ideologically. A student might dismiss ads in his high school by saying they did not affect him.But nonetheless, the proliferation of ads in high schools have affected U. S. American culture as a whole — and that’s what young people do not seem to understand. Again, this individualistic way of looking at media effects isn’t entirely new, especially in an individualistic culture like the United States, where social scientists for years have been obsessed with trying to draw links between indivi dual behavior and the media. But Generation Y is a particularly individualistic cohort. The Me Generation is back.Just like in the 1970s, young people are frightened and disgusted with current events and have retreated away from politics, with their iPods, Playstations, and all the other isolating technology the consumer market can offer. But the 1970s were different because the 1960s didn’t die overnight. Me Generation or not, the language of activism was still spoken in the 1970s, and in fact many young people were involved in movements such as Women’s Liberation. To what activist language has Generation Y been exposed? It’s three years into their own Vietnam, and Generation Y isn’t exactly flooding the streets with protestors.Often students tell me that they find politics to be boring and irrelevant to their own experiences. In other words, it’s pretty hard to engage a group of young people in a discussion of the political implications of consum erism when they are not engaged in politics much at all. Consumerism is a personal choice, and most of my students cannot see beyond that. They shop at Wal-Mart because it’s cheap, and buy coffee at Starbucks because they like the mochas. Sweatshops? Globalization? It’s not so much that young people don’t care about these things (though many don’t).Rather, they haven’t been taught to think of consumerism as something that extends beyond their own enjoyable trip to the mall, or that their personal consumer decisions are political. To me, perhaps the most frustrating argument students make about consumerism is that it shouldn’t be a societal concern because â€Å"it’s the parents’ responsibility. † Parents are responsible for refusing to buy their kids $200 basketball shoes, for making sure they eat a healthy lunch in the cafeteria, and for instilling values that, according to my students, will somehow make their children immune to the effects of advertisements.This argument disturbs me in part because very few of my students are parents, and in part because they seem to show no compassion for kids who have parents unwilling or unable to be this active in their kids’ development. But most of all, this disturbs me because it places corporations off the hook for the effects they have on society. It doesn’t matter how or to whom a company markets their products; it only matters how parents raise their children. Once again, consumerism becomes the business of individual families, not society. So, what can media activists do?I think the first step is to find ways to appeal to members of this generation on the level of the individual. Young people might not care about plight of a Nike worker in Vietnam or a Wal-Mart worker in Houston. They may, however, be concerned with how credit card companies lure in college students, or how college bookstores jack up prices needlessly, or how car insuran ce companies charge young people exorbitant amounts. When I ask students to give examples of how corporations have screwed them over personally, the room fills up with raised hands.This is a good way to show young people that although consumerism has brought them happiness in their lives, it has also brought them problems. A second activist strategy of reaching Generation Y is to find examples of popular culture that promote consumption. Generation Y is all about popular culture. I’ve found that my students are amenable to discussions about how advertisers and media producers consciously create media content that â€Å"trains† young people to be consumers. Young people need to know that corporations see them as a market to manipulate, and often will respond to this argument, because who wants to be manipulated?The trick is to find popular culture texts they relate to that have a strong pro-consumerism bent. No, don’t show them Father of the Bride, but one thing I have shown with more success to my students is the â€Å"Pottery Barn† episode of Friends. In this episode, Rachel lies to her roommate Phoebe and tells her their new furniture is antique. Actually, it came from Pottery Barn, but Phoebe hates commercial furniture. Rachel is caught in her lie at when the two walk by Pottery Barn and see most of the furniture in the display window.But then Phoebe sees a lamp in the window and decides she must buy it. Phoebe learns her lesson. Commercial furniture is good. Another good source of pro-consumerism media is reality television, a favorite of students and chock filled with product placement. A third strategy is simply to get young people to talk to their parents about their experiences growing up and how people â€Å"back in the day† felt about corporate power and consumerism. These are the children of Baby Boomers, after all, so even if they haven’t been around activism, their parents have.One of my favorite assignmen ts is one in which I have students interview older family members about popular culture and their past experiences. Students love this assignment. So, there’s hope. When I wear my Nike hat to class, some of the students get it, and inevitably, a student stops by my office at the end of the semester and announces she has stopped going to Starbucks. But this is no easy task, and activists would be well advised to work on the issue of Generation Y and consumerism. The advertisers are certainly paying attention to Generation Y, and so should we.

Id Theft Literature Review - 3137 Words

Ide ty Thef entit T ft Lit ture Re w terat e eview Vinod K Kumar, MS080 055 Identity thef is the faste growing white-collar crime. ft est r Identity thef and identi fraud are terms used to refer ft ity to all types of crime in w which someo wrongfu one ully obtains and uses anothe person‘s p d er personal dat in ta some way th involves f hat fraud or dec ception, typi ically for economic ga In this r gain. review I have presented some of the cases if identity thef and tried t classify th f ft to hem according to their purpose and the harms cause o ed because of i it. 01-Oct-11 IISER Mohali Table of Contents†¦show more content†¦At the same time that stricter privacy laws made it easier for identity thieves to commit identity theft, information technology also proliferated. When this happened, there was much more information available to identity thieves, so they naturally used this information to commit identity theft. Id guess thats why identity theft is a bigger problem today than it once was, and that the increased amount of identity theft isnt related to the stricter privacy laws at all. On the other hand, I could be wrong. If thats the case, then I would expect LoPuckis model to predict that identity theft will decrease over the next several years as the proliferation of social networking web sites provides a handy source for lots of public information about our identities. Or I would expect his model to predict that users of social networking web sites suffer less identity theft than people who dont. I dont believe that either of these will turn out to be true. 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